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Malties
Developed in the United States in 1873, Horlicks Malties has grown from artificial infant food to a global symbol of nourishment. From vital provisions for polar expeditions to the wartime staple of Horlicks Tablets, Horlicks Malties has remained as an energy-boosting treat and comfort food for all.
Packed with the goodness of Milk, Barley and Wheat, Horlicks Malties continues its legacy of reliability and wholesome nutrition. Officially distributed in Singapore by Mamabox, Indulge in your favourite Singaporean childhood candy today!
1873
- Developed in the United States as an artificial infant food by brothers James and William Horlick.
- Developed in the United States as an artificial infant food by brothers James and William Horlick.
1890
- Expands into the United Kingdom, setting the stage for its continued growth and recognition on the global stage.
1909 – 1910
- Gains prominence as a vital provision for expeditions to the North and South Poles
- Emphasising the product's reliability and nutritional value in challenging environments.
1935
- Launch of Horlicks Tablets in the USA
- Milky-chocolate-flavored disks marketed as candy
1939
- Horlicks Tablets were supplied to British and American troops during the Second World War as energy-boosting treats.
- Great lunch substitute for soldiers on-the-go
2022
- Horlicks Malties SG Edition packaging is introduced
- Singapore exclusive packaging
2023
- Horlicks Malties National Hunt campaign
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