Impulse
Originally launched in South Africa, Impulse made its entrance into the UK in 1972, quickly ascending to the position of UK's #1 female body spray brand. Becoming an indispensable accessory in every woman's handbag, Impulse is just a body spray; it's a partner in embracing individuality and empowering women to embody their beliefs and identity.
Officially distributed in Singapore by Mamabox, Impulse invites you on a fragrant journey where self-expression meets confidence – Unlease your Impulse today.
1972
- Introduced as a 'perfume deodorant' in South Africa.
Early 1980s
- Launched in the UK with a distinctive butterfly design stage.
- Slogan: Men can't help acting on Impulse.
- Launched in the USA
- - Six initial fragrances: "Always Alluring," "Delightfully Daring," "Instantly Innocent," "Mysterious Musk," "Possible Playful," and "Suddenly Sassy."
1986
- Three new fragrances: "Elation," "Electric Musk," and "Temptation"
Late 1980s - Early 1990s
- Two new fragrances: "Tres LA" and "Night Rhythms"
- Collaboration with perfume line, Prince Matchabelli.
1992
- Last fragrance introduced in the USA, called "Impressions."
1997
- Spice Girls becomes the spokesperson, releasing the limited edition fragrance: Spice Girls
- An explosive cocktail of ingredients reflecting each individual member of the Spice Girls.
2006
- Eight fragrances are released: Thrill, Goddess, and Siren.
2007
- Inspired by global cities, three limited edition fragrances known as The City Collection are launched
2008
- The release of a fragrance called True Love.
2010
- Two fragrances, Into Glamour and Very Pink, are released.
2016
- Charli XCX becomes the spokesperson for three limited edition Impulse body sprays: Rock & Love, Vanilla Kisses, and Why Not?
2017
- Launch of Impulse Body Mists.
2020
- Launch of Impulse Body Shimmers
2023
- Unleash your Impulse Campaign
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