0 products
Sorry, there are no products in this collection.
Impulse
Originally launched in South Africa, Impulse made its entrance into the UK in 1972, quickly ascending to the position of UK's #1 female body spray brand. Becoming an indispensable accessory in every woman's handbag, Impulse is just a body spray; it's a partner in embracing individuality and empowering women to embody their beliefs and identity.
Officially distributed in Singapore by Mamabox, Impulse invites you on a fragrant journey where self-expression meets confidence – Unlease your Impulse today.
1972
- Introduced as a 'perfume deodorant' in South Africa.
Early 1980s
- Launched in the UK with a distinctive butterfly design stage.
- Slogan: Men can't help acting on Impulse.
- Launched in the USA
- - Six initial fragrances: "Always Alluring," "Delightfully Daring," "Instantly Innocent," "Mysterious Musk," "Possible Playful," and "Suddenly Sassy."
1986
- Three new fragrances: "Elation," "Electric Musk," and "Temptation"
Late 1980s - Early 1990s
- Two new fragrances: "Tres LA" and "Night Rhythms"
- Collaboration with perfume line, Prince Matchabelli.
1992
- Last fragrance introduced in the USA, called "Impressions."
1997
- Spice Girls becomes the spokesperson, releasing the limited edition fragrance: Spice Girls
- An explosive cocktail of ingredients reflecting each individual member of the Spice Girls.
2006
- Eight fragrances are released: Thrill, Goddess, and Siren.
2007
- Inspired by global cities, three limited edition fragrances known as The City Collection are launched
2008
- The release of a fragrance called True Love.
2010
- Two fragrances, Into Glamour and Very Pink, are released.
2016
- Charli XCX becomes the spokesperson for three limited edition Impulse body sprays: Rock & Love, Vanilla Kisses, and Why Not?
2017
- Launch of Impulse Body Mists.
2020
- Launch of Impulse Body Shimmers
2023
- Unleash your Impulse Campaign
Our Distributing brands
Recently viewed